Cape Breton archery range is popular with tourists and locals

Traditional archery is a new hot business along the Cabot Trail, and both tourists and locals are loving it.

Highland Bow and Arrow, located in Skir Dhu which is close to Wreck Cove in Victoria County, was opened by Jay Rawding in June 2017. Originally from East Preston, Rawding moved to Cape Breton in 2014 and had targets set up at two of the homes she lived in.

A lover of archery, Rawding said she welcomed friends who wanted to visit and try shooting arrows. Then friends of friends started stopping by and she realized there was a big interest in the sport.

That inspired her to open Highland Bow and Arrow, an outdoor archery range where she offers lessons, range shooting and trail shooting along a one kilometre path in the woods with 3D targets like deer, zombies and dinosaurs.

Lessons are available for first-timers and frequent shooters, and people who have been there at least once before get a reduced rate.

Business has been growing quickly over the past two years, and Rawding believes part of the reason is that people want to be in nature.

“People are really desperate to unplug from technology and be in nature. When you are doing archery, you are also tapping into an intuitive aspect of yourself,” said Rawding, who has been shooting for six years.

The trail is one of Rawding’s favourite parts of her business because it’s the type of shooting that most people can only experience if they are part of a club. And she loves connecting with new shooters and watching them fall in love with the sport.

“There are about 40 people who have become full on archers … competing in competitions or embracing the culture,” she said. “One girl I shot with this summer just won silver at the Mi’kmaq summer games (in Eskasoni).”

That girl was Brittany Denny and she learned how to shoot from Rawding. On the Highland Bow and Arrow Facebook page, there are a number of reviews praising Rawding for her teaching, and there were similar thoughts from shooters on the range.

Keri Coulson of Truro was there with her husband Paul Coulson. The couple saw the sign and immediately pulled in because Paul wanted to try it. Keri wasn’t going to because as a kid she spent three summers at archery camp and never hit a target. After her lesson with Rawding, she was landing most shots.

“Turns out they were telling me to shoot with my wrong hand. Jay fixed that right away,” she said.

Tiia Finkle from Halifax and her daughters Sarah, 12, and Hannah, 10, were also there, having found Highland Bow and Arrow online while doing vacation research.

“I feel like Katniss (from Hunger Games),” joked Hannah. “A bit like her but I may not be hitting anything … I might not be getting any of those wild turkeys.”

Rawding has also started a group just for women, called Lady Archers.

When she was starting in archery, a male dominated sport, Rawding said she would sometimes be “brushed aside” by men at clubs or ranges because she was a woman. She thought a ladies only archery club would be a good way to overcome that.

“These women walk in and they’re so amazing but they haven’t tapped into their badassness yet,” she said. “I will be that ballsy woman who will stand up and make it not intimidating for woman … that’s a major goal of mine.”