In 2014 China had over 1200 manufacturers making archery equipment. Factories churning them out in bulk. By 2016 that number has likely gone up, likely between 1300 to 1400 factories.
But not all of them are reputable. Roughly 50 to 70 of those factories are churning out counterfeit archery equipment. Counterfeits are everywhere in China. Over 4% of China's GDP is dependent on the counterfeit industry. Counterfeit cars, counterfeit cellphones, counterfeit computers, etc. It is all about the brand name and abusing the power of brand names to make fast money.
Counterfeit
偽造 or 伪造
Wèizào
A quick and easy way to deliberately buy counterfeit archery equipment is to go on websites like Alibaba and Aliexpress and then look for brand name items. It will be advertised as "wholesale products in bulk" and you will be amazed how cheap some of the products you can buy in bulk are.
The trick to counterfeit goods is that they are cheaply made and break easier. So bow limbs will break easily. Arrows will snap mid-shot. Arrowheads will get dented or break easier. That sort of thing.
In the case of mechanical / electronic items like range finders, those will be made with cheaper parts, and overheat easily, break after two months, etc. When that happens it damages the reputation of the brand.
When browsing Aliexpress I also noticed how often archery equipment will be mislabeled. For example I found an Olympic style recurve bow being advertised as "outdoor hunting equipment archery take down long bow 28lbs 70'' bow riser longbow"... Clearly a case of trying to use keywords to try and get more sales.
Because apparently they don't know what a hunting bow looks like. Or what a longbow looks like. It was a red and white Olympic-style bow with cheap wood/fibreglass limbs, being sold for $78 + shipping, for 1 unit.
Having browsed the costs of such bows before, the proper price of that bow should really be between $33 to $50 + the cost of shipping. $78 is a ripoff.
Also it was being sold under the brand name "Bear", as in the Bear Archery company of Indiana, USA - one of the biggest American manufacturers of traditional hunting bows and compound bows.
Here is one of the photos that were shown with that listing. (Anyone familiar with Bear Archery knows they don't sell anything that looks like the photo below. See http://www.beararchery.com/bows/traditional to see what I mean. In the case below, they are using the name "Bear" in an effort to sell more, ignoring what the bows even look like.)
For fun I decided to search for "compound bow" on Aliexpress and see what came up... Here are the results, in the order I was presented with them:
1. Aluminum arrows with camouflage on them.
2. A children's recurve bow.
3. "Camo Dream" set of compound bow with various items with it. "Some assembly required." I have the strange feeling everything comes in a Lego box, but with no instructions of how to put it together. Ha!
4. Mechanical release, caliper style.
5. An arrow rest that looks like those made by the "Hostage" company, but under brand name it was labelled "Brand New".
6. Mechanical release, caliper style. (Looks exactly like the one above, but is $4 more expensive.)
7. Twelve carbon arrows with 340 spine, pre-fletched with arrowsheads. Price $37.99. (Price in Canada for equivalent should be about $80 to $100+, depending on the brand and model type.)
8. Mechanical release, caliper style. Finally, a slightly different style!
9. Set of 6 fibreglass arrows for "compound bow". Seriously... fibreglass arrows on a compound bow? Get ready to pull broken fibreglass out of your arm after they break midshot.
10. 9 feet of D loop nocking string. 9 feet of the stuff.
Okay, so out of the top 10 results shown, only 1 of those was actually the item I searched for, a compound bow. The other things had something, maybe, to do with compound bows.
I continued scrolling down and most of the remaining items were arrows and arrowheads.
Arrows being the most commonly counterfeited item as far as archery equipment goes. Arrowheads I am guessing probably ranks up there too.
Thus lets pretend you are traveling in China as a tourist and you decide to stop and buy some archery equipment, what should you buy? Well...
#1. Go traditional. Don't buy anything "brand name" in China because chances are likely they are counterfeits. Instead try to find locally made traditional equipment. Chinese bowyers who don't work in a factory, but instead make their own bows, their own arrows, and do it the traditional way.
#2. Contact the companies back in the USA (or wherever) and ask them if there are any reputable stores in China that sell their equipment. This way you can go to the store, buy what you are looking for, and you know the company in question supplies products to that store and it is indeed the "real deal".
#3. What the heck, lets just get cheap bamboo arrows! No seriously, bamboo arrows are so cheap you can buy a large number of them for very little. On Aliexpress you can get 12 shafts for $20, but that is actually expensive by bamboo arrow standards. eg. On Alibaba I found a seller who was selling 100 bamboo arrows for $10. That is 10 cents per arrow... but sadly I know you can find them even cheaper, to the tune of 1 cent arrows if you are willing to buy in bulk. If you buy a hundred of them so cheaply, are you really going to care that they break easily? Especially when a normal "good arrow" in North America is about $10? Probably not.
However before you decide to buy super cheap bamboo arrows, remember that those bamboo arrows were probably put together by children working in slave labour conditions where they are beaten if they do sloppy work. Huzzah, you just supported slavery in China. (Technically China outlawed slavery decades ago, but the practice continues to exist.)
#4. Find the local archery clubs in the big cities around China. Go there. Meet someone and use your limited Chinese (or their limited English) and find out where the "good archery shops" are located in that city. Then go there and buy equipment which should be locally made, hopefully not in sweatshop conditions.
#5. When in doubt, ask an old archer. Not to be ageist, but elderly archers often know all the best places to buy archery equipment. Definitely don't ask some 20 year old or a teenager who barely even knows how to shoot. No, ask the guy in his 60s who has been shooting for 40 years and he can probably tell you the best bowyers and the best fletchers - or better yet, he might BE a bowyer or a fletcher.
Hot Tip!
Do not buy archery equipment in "souvenir shops". Those are fakes not meant to be shot at all. They are just for looks.
One Last Tip!
If the price looks too good to be true, it is probably a counterfeit.